What kind of startups does Tech in Asia cover?
Here’s how we decide which startups to cover. You don’t need to meet all the criteria to get coverage, of course:
- Unique product, strong intellectual property, huge potential: We’re less keen on another Uber for X or subscription business. Or another clone. Originality is key here. Boring can be sexy, if it’s targeting a lucrative niche no one else is looking at.
- Strong traction, revenue, and growth: Maybe your app is tearing through the app store rankings. Maybe you suddenly accumulated tens of thousands of downloads in a day. Maybe you have hundreds of thousands of active users or more, with double digit monthly growth. Or maybe you have millions in revenue, with strong growth. We’re interested.
- Solid team: If your team consists of successful entrepreneurs, high-flying executives, scholars, top domain experts, or PhDs, we’re all ears.
- Emotion-stirring human interest story: The more your story resembles Slumdog Millionaire, the more enthusiastic we are to write about you.
- If you’ve funding from investors, token sales, or crowdfunding campaigns: If you’ve raised at least hundreds of thousands from investors or the crowd, that’s validation to us.
If we're profiling you or your company for the first time, or doing an in-depth story about your company, here are the questions we might ask you:
- What's the professional history of you and/or your team?
- Why did you decide to start this company? What problems are you solving? Why start a company to solve this problem?
- Why is your team best positioned to solve this problem?
- Why is this the right time to start your company? What has changed in the market and technological landscape that makes this the right time?
- How big is the opportunity? How big can your business potentially get to justify the risk of starting this company?
- What are the features of your product and solution? How is it better than the competition? In concrete terms, how does your product benefit the end-user?
- Who are your direct competitors, in terms of both incumbents and fellow startups?
- How much funding have you raised? Who are the investors? What stage of funding is it? (Seed, pre-series-A, series A, series B etc)
- How much will you be planning to raise? How much, and by when?
- What's the revenue model? How much will you charge customers?
- How much have you spent on marketing, in absolute terms and as a percentage of revenue? What are the gross margins? What's your customer acquisition cost against lifetime customer value? How do you see those numbers improving in the future?
- Describe the most challenging moments in running your companies so far. What happened?
- What are the mistakes you've made and lessons you've learned from them?
- What were some tactics you've employed to gain customers/users?
- What are your future plans, in terms of product/geographical/team expansion?
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