Send your story pitches to, which is monitored by the team. You may send story pitches to individual writers as well, but there's a chance they may miss it if they're on leave or busy. 

Because we receive lots of story pitches, we won't be able to respond or cover every idea that comes our way. 

We look out for pitches that answer these questions well:

  • Why this story now?
  • What is changing?
  • Does this story go against common knowledge?
  • What's the surprise?
  • What's the conflict?
  • What does this mean for the future?
  • What's at stake?
  • Why should anyone on the other side of the globe care?
  • How will this idea change perceptions or behaviors?
  • Are people talking about this, or should they be?
  • What's the headline?

If you belong to a startup and would like us to write about it, here are some tips on what we look out for.

Here are more pointers on getting coverage:

We love exclusives

Tech in Asia aims to deliver information to our subscribers before anyone else. If you can provide us exclusive information either on an exclusive basis or ahead of other media, it increases the chances of us covering your company.

If you send us a press release that's been covered by our competitors, we most likely won't cover the news. However, we'd like to maintain a relationship with you and collaborate on future stories.

However, not all stories - even if they're offered exclusively - interests us. Do have a look at our existing coverage to see what might.

In general, we aim to:

  • be the first to cover the top startups in Asia;
  • do exclusive in-depth stories on a significant tech company, rising startups, or tech initiative;
  • be the first to cover a trend that's sweeping the industry;
  • follow the money. The more money that's involved in the news or story, the more interested we are;
  • do exclusive stories on a fundraise, either by a startup or investor.

The more information you give us, the better

The more information you can give us about the story, your company or organization, and the people involved, the better. Visuals matter too: product shots, team photos, office shots, can make the story more attractive to readers.


What happens if we don't cover you?

It's possible that your pitch isn't suitable for coverage by Tech in Asia's editorial team. Or it could just be bad judgment on our part. 

Here are some things you can do:

  • Revise your pitch and send it to us again, or wait until you have a better story to tell.
  • Write your own content and submit it to Tech in Asia. More info here.
  • Engage our branded content team in communicating your message to our audience. More info here.

On our end, we hope to maintain an ongoing relationship with you. Just because we don't cover you today doesn't mean we won't do so the next time. So let's stay in touch.

Have more questions? Submit a request.