Send your story pitches to editors@techinasia.com or any Tech in Asia writer if you know them personally.


Because we receive lots of story pitches, we won't be able to cover every idea that comes our way. 


We look out for pitches that answer these questions well:


  • Why this story now?
  • What is changing?
  • Does this story go against common knowledge?
  • What's the surprise?
  • What's the conflict?
  • What does this mean for the future?
  • What's at stake?
  • Why should anyone on the other side of the globe care?
  • How will this idea change perceptions or behaviors?
  • Are people talking about this, or should they be?
  • What's the headline?


If you belong to a startup and would like us to write about it, here are some tips on what we look out for.


Here are more pointers on getting coverage:


Give us advance notice


Send your pitch or press release to us, one week ahead of the date you want your story published, on an embargoed basis. Or, you can give us an exclusive (which we love).

Giving us an advance notice allows us to write an in-depth story, which is what readers want, rather than just skim the surface. 


A few tips about embargoes:

  • Bold/highlight/put neon signs on your embargo notice and the time the embargo lifts so that we don't miss it. Also, because we are a regional team, mention which time zone the embargo applies to.
  • Because we value your trust in us, we follow embargoes. However, embargoes are useful only if the information bound by it is not available publicly. We will publish stories ahead of embargo if we find that the information can easily be found on the internet or other media, or if another publication which is bound by the embargo breaks it for some reason.


The more information you give us, the better


The more information you can give us about the story, your company or organization, and the people involved, the better. Visuals matter too: product shots, team photos, office shots, can make the story more attractive to readers.

 

What happens if we don't cover you?


It's possible that your pitch isn't suitable for coverage by Tech in Asia's editorial team. Or it could just be bad judgment on our part. Regardless, we apologize.


Here are some things you can do:


  • Revise your pitch and send it to us again, or wait until you have a better story to tell.
  • Write your own content and submit it to Tech in Asia. More info here.
  • Engage our branded content team in communicating your message to our audience. More info here.


Have more questions? Submit a request.